About Us

About us

Chris Sedgwick and Michele Sedgwick, long time Alpharetta residents and successful Atlanta restaurateurs, were looking for a new way to express their style and their love of food.  They found the inspiration they were seeking  with their take on an authentic Mexican taqueria.  Hip, loud, sophisticated and fun, PURE taqueria®  has been serving up inspired cuisine and margaritas that pack a wallop since its 2005 opening in Atlanta, Georgia!

The original PURE taqueria®  opened in Alpharetta, Georgia at the site of an abandoned 1920’s era Pure Fuel Oil station. The small stone building on the corner (now used for storage) was part of the original gas station, but the main restaurant was built from scratch, with Chris and Michele designing, decorating and doing much of the construction themselves.  Since 2005, PURE taqueria® has grown into a local institution, and a successful franchise company with six locations in the ATL!


"Eating here feels like a day at a Mexican beach - When the flavor of fish, corn and slaw hits your mouth, all is right with the world"- Atlanta Journal Constitution