Birthdays are something of a tradition around here. Just like our PURE locations celebrate our Guests by dressing up and banging trays together, we take our birthdays very seriously. At our corporate office, we've already celebrated five birthdays this month- the last being our President, Chris Sedgwick's. Along with the traditional birthday cake and song, we celebrate with pink fairy wings and re-written famous songs as well. We like to keep things PURE weird around here.