New Season: New Menu | Spring is Here!

We've been doing some Spring Cleaning around here.

You'll find bits and pieces of all the new on our website, menu, and to-go packaging (coming soon). 

As the warm weather rolls in, we've brought some great new changes to PURE. Maybe you've had a chance to stop in since our new menu rollout.. maybe not, but we're here to give you the inside scoop on all the new things to try! 


For our veggie lovers, vegetarians, and vegans... this is for you! Spring 2018 is the season of adding a variety of vegetarian entrees for our Guests. One of our favorite additions is our Coliflor Tacos made with  cumin and turmeric roasted cauliflower, pumpkin seed pesto, and smoked cashew salsa. We've been hearing from our Guests about the desire for more vegetarian options, so we decided to go for it. The best part? These delicious things aren't just vegetarian...

they are VEGAN too!

Inspired by corporate chef, Carlos Cisneros, are our new Quesadillas del Mercado. Each quesadilla is prepared with handmade tortillas and stuffed with cheese. A plate includes one zucchini blossom,  one poblano pepper, and  one portobello mushroom quesadilla and is served with a side of roasted chile de arbol salsa, green cilantro rice, and black beans. 

For something a bit lighter, we'd recommend our new Ensalada de Verano. We've replaced our Ensalada Pescado with this lighter, colorful alternative. Perfect for a warm day, it is filled with delicious veggies like grilled corn, baby gem, sugar snaps, watermelon radish, avocado, red onion, and cilantro. Topped with your choice of fajita chicken, grilled shrimp, or smoked salmon, it's the perfect new lunch option! 

Our Camarones Rojos have made a comeback for the warm weather. If you're an Alpharetta regular, you may be familiar with them from Oyster Parties. A crowd favorite, they were cooked fresh on the plancha and served with a warm chipotle butter. Squeeze a little lime on 'em and you'll see just how irresistible they are... but be careful sharing cause they won't last long. 

Burrito lover? We've got good news! We now have a Burrito Ahogado. Filled with veggies,  pork, chicken, or steak, black beans, and rice and topped with our house-made salsa verde, salsa Mexicana, sour cream, and cheese, our Burrito Ahogado is the perfect comfort meal. 

And it doesn't stop there...

In addition to new food selections, we've added several exciting new drinks to the menu this year! Frida Night has been re-invented. Guests can anticipate a new seasonal margarita every month, featuring in-season ingredients. Order our Frida Artistry Margarita on a Wednesday and keep the glass with artwork representative of Frida Kahlo designed by a local Atlanta artist.  Come back each month for a new drink and a new glass, all while being introduced to a new artist in your community. 

Coming soon: Dessert Drinks (cause who doesn't love coffee) and handmade tortillas at every store!